Number 2 on our (slightly delayed) list is Mekaku City Actors, the newest project from both Akiyuki Shinbo, director of Madoka, Bakemonogatari, and Nisekoi, and the mind behind the Vocaloid designs. The associated light novels have been tearing up the charts for months and the Hype Machine has been building up!
Animetics 
The franchise’s latest music video album (MEKAKMUCITY V’s) sold 23k BD, so there’s also little question that the fanbase has the purchasing power for higher-priced goods too.
25,000,000 views on NicoNicoDouga
5,500,000 novels/manga sold
500,000 music CDs and DVDs shipped
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