Fun With Numbers: April 2015 US Amazon Data (Initial Numbers)

To get it out of the way before anyone asks: no, Space Dandy did not make the US charts. Threshold for the BD chart on its release week (March 2-8) was 7277 copies. That pegs it at considerably less in its first week than either Attack on Titan release. This may indicate that amazon rankings in the 5-digit territory (what the RE and Amazon editions had for most of their solicitation) are less valuable than October’s power law would suggest; that formula predicted splits of 732 (RE), 7500 (LE), and 1918 (AE) copies sold, for a total of 10,150 copies. If, say, being #10,000 only accounted for 10 copies being sold in a day, and #5000 only gave you ~20, that drops the non-LE editions from contributing about 2500 copies to contributing roughly 500. A total estimate of 8000 is still an overestimate, but not nearly as much of one. Of course, it’d be pretty dismal for the rest of the sales projections if that were true; it’s by no means a given a smaller-market Sentai release will make it out of 5-digit purgatory on release day.

The way to test this theory would be to monitor items with limited amazon stocks (typically the # of stock copies gets revealed when it’s under 20) on an hourly basis, tracking micro change in stocked copies versus rank over several days. I’ll probably get around to that eventually, but it seems like it’d be a real pain to do without automating the process. Tried that before to no avail.

Anyway, on to April. Couple of things that have a >1% chance of charting: Free s1, Freezing s2, the usual One Piece and Naruto volumes. The May 1 (Friday) release of Time of Eve is included in this dataset, given that the week it comes out in is the same as the one for the April 28 (Tuesday) releases. Data below was taken on March 30, 2015.

Format:

Release Title
[$price; rank]

April 7

The Rose of Versailles, Part 2 (Litebox)
[$40; 49,709]

Looking Up at the Half-Moon DVD Collection (Litebox)
[$30; 47,406]

She the Ultimate Weapon
[$40; 27,341]

Black Butler: Complete First Season: Classic [Blu-ray/DVD Combo]
[$50; 25,935]

.hack//Legend of the Twilight – Complete Series
[$40; 24,038]

Tokyo Ravens: Season 1, Part 1 (Blu-ray/DVD Combo)
[$65; 179,286]

Tokyo Ravens: Season 1, Part 1 (Limited Edition Blu-ray/DVD Combo)
[$70; 8370]

One Piece: Season 6 – Voyage Four
[$40; 1942]

April 14

Pet Girl of Sakurasou: Complete Collection
[$70; 53,170]

Pet Girl of Sakurasou: Complete Collection [Blu-ray]
[$90; 18,051]

Noir: Complete Series – Classic [Blu-ray]
[$50; 6660]

April 21

Space Brothers Collection 2
[$50; 117,073]

Space Brothers Collection 2 [Blu-ray]
[$60; 127,264]

Unlimited Psychic Squad
[$50; 32,510]

Unlimited Psychic Squad [Blu-ray]
[$60; 17,530]

Devil Survivor 2: Complete Collection
[$60; 73,983]

Devil Survivor 2: Complete Collection [Blu-ray]
[$70; 28,885]

One Piece: Collection 12
[$35; 3460]

Naruto Shippuden Uncut Set 22
[$45; 4550]

Freezing Vibration: Season 2 [Blu-ray]
[$65; 1784]

Freezing Vibration – The Complete Series [Blu-ray/DVD Combo] (LIMITED EDITION)
[$70; 11,676]

April 28

Hayate the Combat Butler: Season 3
[$50; 157,367]

Hayate the Combat Butler: Season 3 [Blu-ray]
[$60; 38,165]

Free Watobi Swim Club Season 1 English Subtitled
[$40; 16,396]

Saiyuki TV
[$50; 28,456]

Samurai Troopers Complete TV Series
[$60; 42,861]

Nobunaga the Fool
[$60; 30,250]

Nobunaga the Fool [Blu-ray]
[$70; 13,776]

D-Frag: Complete Series [Blu-ray/DVD Combo]
[$65; 232,459]

D-Frag: Complete Series [Blu-ray/DVD Combo] (Limited Edition)
[$70; 6613]

May 1 (Friday of the week of April 28)

Time of EVE: The Movie [Blu-ray]
[$60; 16,187]

Time of Eve: The Movie Blu-ray + Soundtrack Cd
[N/A ($51 third-party); 111,331]

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2 thoughts on “Fun With Numbers: April 2015 US Amazon Data (Initial Numbers)

  1. ANNCast’s latest episode features Aniplex USA’s Marketing Specialist EJ Rivera. Highlights:

    http://www.animenewsnetwork.com/anncast/2015-04-24/.87485

    * (20:45) SAO vol.1 sold 5k across all editions, which is consider a major hit for AniplexUSA.
    * (30:30) Vivired underperformed. (31:30) Garden of Sinners was a very strong seller.
    * (18:30) Consider the market “steady.” Seeing the casual market satisfied by streaming, so physical media now caters more specifically to the hardcore market.
    * (40:00) Asked about most successful AniplexUSA release, he considers Madoka and SAO neck-to-neck.
    * (10:10) Durarara sequel was a direct response to its oversea success.
    * (15:30) Reverse importation fears were realized when Sentai’s K-on! release hit #1 on Amazon Japan.
    * (49:00) Rumor is Netflix took Seven Deadly Sins.
    * AniplexUSA has a skeleton crew of 10: 2 producers, 2 marketers, an accountant, a legal aid.

    • Interesting stuff there. SAO selling well isn’t particularly surprising, but a figure on it is nice. I’d be interested on how long it took after release for it to get those numbers, or if it was preorder-heavy. Right now I’m looking at some quirks in the amazon data which suggest that pre-sales numbers are nearly meaningless over here.

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