Via Anime Insider: License Costs and DVD Sales (April 2005)

An article explaining the high-relative-to-other-US-boxes cost of anime DVDs. A couple of really interesting figures in here (via Forbes and Geneon VP Nobu Yamamoto):

-ADV paid between $1 million and $2.6 million for each anime TV series, and $0.5 million to $5 million for each anime movie. (Forbes) I believe that’s production, including licensing, but it’s not entirely clear.

-Licensing for a popular anime title could reach $50,000/episode. (Yamamoto) That’s a far cry above the max of ~$33,000/episode paid for Pumpkin Scissors and Air Gear (the most expensive shows on this 2006-2007 ADV list). Licensor collaboration┬ámay have proven effective.

-For the same popular anime as above dubbing ran $12k/ep, authoring/materials/quality control ran $10k/DVD release, marketing ran $15k/box set release. Manufacturing and royalties cost an additional $15/box set.

-Wholesale retailers typically got 50% discounts on more popular series.

-The cost of licences grew almost a factor of 10 faster than the size of the market since 2000. (Yamamoto) Presumably some of this was just Japanese companies getting their fair cut of things as prices adjusted to more properly value the market, and some was overvaluing just how strong the market was.

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Via Anime Insider: US Industry Collaboration (February 2005)

This article describes an attempt of which I was not aware of by Funimation, ADV, and Geneon to cooperate and drive the price of licenses down. It likely worked (more on that in just a moment), despite the fact that one of the three closed down and another declared bankruptcy.

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