Along with an understanding of the broader context of the subject, the most vital ingredient to good anime coverage is a reliable source. So when US journalists actually interview people on the production side in Japan, it’s generally worth noting unless the interview consists entirely of fluff. This is the third of what will hopefully be a couple more posts archiving articles from Newtype USA’s [inside] series of articles written by Amos Wong. This one features Gainax president Hiroyuki Yamaga on beating game companies in their own arena to stay afloat financially, seeing Eva mentioned in pop culture, and his opinion on the best way to target overseas fans.
Note: Pictures are scans of the article made on my crappy scanner, which cover the article text but not the entire page. Apologies for that. Scans after the jump, along with comments on the contents of the article.