No-Name Banknotes: Under the Dog’s Encouraging Success

29 days ago, on August 8, 2014, Creative Intelligence Arts launched a kickstarter for an original Masahiro Ando/Jiro Ishii anime project, Under the Dog. Yesterday, that project reached to reach its $580,000 funding target, and currently has an average of $68/backer from 10,486 total backers as of this writing. The success of this particular kickstarter, one of 5 anime-related ones that I am aware of (not counting anime sols projects), is obviously a good thing for the makers, and is also an encouraging sign for the future of anime crowdfunding.

Before I start, I should note that I didn’t fund the kickstarter because it didn’t seem like something I would watch if it existed today. I’m not going to be a poser and say I was a super-huge fan of this when I wasn’t. Academically, though, the project carries a few interesting implications that are really permutations of one big thing – it lacked a lot of advantages that previous such projects have had.

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