This past week was a pretty unambiguously good one for Square Enix’s publishing division, featuring sales of over 95,000 for previously-unranked Isshukan Friends, a boost for the old volumes of Gekkan Shojo Nozaki-kun, and the final volume of Cocoa Fujiwara’s Inu x Boku SS topping the list with over 250,000 copies sold. That last part might not even be the most impressive thing Fujiwara did this week, either. While the 250,000 in IxB sales is, in large part, in keeping with previous volumes of the series, Fujiwara also saw her brand new manga, Katsute Mahou Shoujo to Aku wa Tekitai shite Ita, notch first week sales of over 80,000. While not unprecedented by any means, that level of early sales puts her on a pretty exclusive list.
An 80,000 copy figure might not be super-impressive compared to manga as a whole, but it’s actually quite sexy because of just how rare these types of numbers are for a new series. From, 2009-2013, excluding “volume ones” of spinoffs tied to already-running manga or franchises,* only 10 truly new series managed to sell 60,000 or more in their first week of solicitation (data here). And that’s a pretty star-heavy list, packed with a combination of well-established artists and WSJ young guns:
87 Clockers (Tomoko Ninomiya)
Amanchu (Amano Kozue)
Ansatsu Kyoshitsu (Matsui Yusei) [Weekly Shonen Jump]
Ao Haru Ride (Io Sakisaka)
Bakuman (Takeshi Obata/Tsugumi Ohba) [Weekly Shonen Jump]
Billy Bat (Naoki Urasawa)
Drifters (Kouta Hirano)
Gin no Saji (Hiromu Arakawa)
Shokugeki no Souma (Yuto Tsukuda/Shun Saeki) [Weekly Shonen Jump]
What’s more, series on that list have gone on to post 2 week totals by volume 5** that, with some spread, average around 250,000 Oricon-counted copies per volume, even before the anime boosts for the ones that got one. Given how early in the serialization it is, it’s hard to tell exactly how the series will turn out, but she’s doing extremely well right now, which is worth recognizing.
*Incidentally, Crows Zero II: Suzuran x Houen Vol.1 is kind of an obnoxious mouthful. Takahashi Hiroshi has built an impressive 20-year career around the franchise, though, so it’s not like he has to care what I think.
**This means using volume 4 data for Gate7 and 87 Clockers and volume 3 data for Drifters.