If you’re familiar with the Japanese anime sales figures I sometimes look at, you may be aware of something called the break-even point, a rule-of-thumb figure that sets a general line between profit and loss for a given show at 3000 disks sold per volume. (The math is fairly elementary. At 10 million yen per episode, 12 episodes cost ~120 million yen. Selling 3000 copies of 6 disks at 7000 yen per disk nets a gross profit of 126 million yen. While that number varies depending on things like show budget, alternative income sources, and how many episodes are packed into a volume, it’s good to have a rough number in mind because it sets a scale for what constitutes success and failure for a show. But what does that number look like for the U.S., and what does that say about the comparative purchasing power of western fans in general?
Fun With Numbers: Guesstimating the Break Even Point of English Dubs