If you’re familiar with the Japanese anime sales figures I sometimes look at, you may be aware of something called the break-even point, a rule-of-thumb figure that sets a general line between profit and loss for a given show at 3000 disks sold per volume. (The math is fairly elementary. At 10 million yen per episode, 12 episodes cost ~120 million yen. Selling 3000 copies of 6 disks at 7000 yen per disk nets a gross profit of 126 million yen. While that number varies depending on things like show budget, alternative income sources, and how many episodes are packed into a volume, it’s good to have a rough number in mind because it sets a scale for what constitutes success and failure for a show. But what does that number look like for the U.S., and what does that say about the comparative purchasing power of western fans in general?
I’ve mentioned before how I often I see misconceptions about shojo manga in my group of anime-fan friends. The most common misconception that pops up is that shojo is a one-note genre (rather than a demographic, which it is by definition), but a close second is the assumption that female fans are a small minority among those that follow anime. While that’s somewhat true in Japan, it couldn’t be further from the truth in America. Indeed, female fans may make up the majority of manga buyers in the United States. So why so few shojo anime? I’ve got a take on that.