Tag Archives: Unit Sales

Fun With Numbers: Anime as Manga Advertisments in 2011 (Part 1: The Solid Baselines)

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Update 2 (July 15, 2014): New, more accurate data is here.

Update (Jul 1, 2014): This post doesn’t measure releases in 2-week totals, which turns out to be a huge deal in many, many cases. I’m currently working on an updated version of both this and the other 2011-2012 manga boost posts. Just be aware of that before citing the data from here regarding any one show.

Some time ago, I published an article looking at how anime adaptations produced in early 2012 affected the sales of their source manga. It was interesting data to take a look at, and it was interesting to see which anime really boosted the manga sales. Long story short, there are cases where a manga really jumps from mid-tier to franchise level (Space Brothers, Kuroko’s Basketball, Inu x Boku SS) soon after the anime airs, and cases where the anime doesn’t have much visible effect.

It was very intriguing to look at, but it wasn’t a sample large enough to draw real definitive conclusions from. So I’ve recently been pulling sales records for manga that had an anime adaptation air in 2011, to get a better idea of how the two media are interrelated. This post contains the first half of that data, specifically the data for which I have specific totals from both before and after the anime first aired, and some observations on that data.

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Fun With Numbers: Ecchi is not a Growth Industry

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One bit of seemingly ubiquitous conventional wisdom is that makers of anime often face a choice between making works that sell and works with integrity. However, one thing I’ve learned over the years is that it’s usually worth taking the time to test conventional wisdom against actual numbers, because it can be wrong fairly often. So I took a look at the performance of Ecchi anime relative to the rest of the market over the past 8 years. Sure enough, the picture is a bit more complicated than “otaku only buy boobs”.

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Fun With Numbers: Critical/Casual Slants

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It’s one of the oldest conundrums in the anime fandom that the shows that get the most attention are often not the best-made shows, the ones that blow people’s minds when they see them. In a vaccum, that’s pretty confusing; shouldn’t we be giving the most attention to the shows we’ll enjoy the most? Why do some shows get high ratings and languish in the proverbial basement popularity-wise while others get abyssmal scores but receive tons of attention? I found a quick and dirty way to dig into this problem using my set of seasonal anime data and got a set of results that was equal parts depressingly predictable and pleasantly surprising.

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Manga Olympics for Bloggers (Shojo/Josei Round 1c): Undervalued International Female Fans See a Lack of Shojo Anime

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I’ve mentioned before how I often I see misconceptions about shojo manga in my group of anime-fan friends. The most common misconception that pops up is that shojo is a one-note genre (rather than a demographic, which it is by definition), but a close second is the assumption that female fans are a small minority among those that follow anime. While that’s somewhat true in Japan, it couldn’t be further from the truth in America. Indeed, female fans may make up the majority of manga buyers in the United States. So why so few shojo anime? I’ve got a take on that.

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Fun With Numbers: Inu x Boku SS and Anime As a 20-Minute Manga Commercial

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Following up on the impressive (well, to me) discovery that Inu x Boku SS is Square Enix’s top manga, I had another thought. It went something like this; “Well, that anime was pretty darn good, and I know it sold a fair amount of Blu-Rays. I wonder if that has anything to do with how successful the manga is right now?” And so I took to the Oricon rankings, checking for shows from Winter and Spring 2012 that came from manga source material, and looking to see if they experienced a boost in sales. So I put a lot of numbers into a lot of spreadsheets, got distracted by the Saurday anime slate, and made a lot of graphs. If you’ve ever wondered why manga publishers sponsor anime, this should be an entertaining read.

InuxBoku-b2

So. Much. Paper.

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Fun With Numbers: Inu x Boku SS and Square Enix Doing Something Right

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So yesterday morning, I was reading through the newer articles on ANN, when I spotted one that piqued my interest: a comics ranking with Inu x Boku SS’s ninth volume at the top. I didn’t spit out my coffee*, but that was a fairly surprising result. And this wasn’t getting to the top in a total off-week, either. It sold about 220,000 volumes, more than the next two new volumes on the list (Deadman Wonderland 12 and Blast of Tempest 9) combined. That put it near the top, if not *at* the top, of the manga Square Enix is currently publishing. So I started to wonder; considering this company was publishing Fullmetal Alchemist just a few years ago, isn’t this kind of a notable downgrade? The answer, unearthed after some digging, was several kinds of interesting.

InuxBoku-a1

Though nowhere near this interesting

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Fun With Numbers: Recency Bias and Boom-Bust Cycles in Anime Fandom

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In a previous post made approximately forever ago, I tackled the idea of “churn”; that anime fandom was constantly gaining new fans and losing old ones, at a rate high enough to cause significant institutional memory loss. Long story short, it turned out there was a distinct, cliff-like loss of popularity corresponding pretty closely with the introduction of Blu-Ray to the market in 2007-08, but not a constant one over time.

Here’s another angle on the idea, though: there may not be a constant change in popularity, but what about rating? Are people giving newer anime higher scores in general? That’s what I’m going to examine here.

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