Tag Archives: Kimi ni Todoke

noitminA Has Nothing on the Nihon TV Tuesday 24:50 Slot

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One of the fruits of digging into the adaptations of manga produced in 2011 has been a treasure trove of TV anime ratings data. Which, in turn, holds heaping helpings of unrelated but utterly fascinating information.

My favorite tidbit so far? Timeslots that get designated to run a certain kind of show are much more prevalent than I, at least, had thought. People may deify noitaminA for its stellar pre-Fractale record, but if you want to talk anime-focused timeslots with godly 7-year runs, there’s at least one very prominent contender. The Nihon TV 24:50 timeslot (plus/minus 10 minutes, depending on the quarter) hosted the following shows from 2000 to 2011:

Show Title (Airdates) (Ratings for First Episode)

Hidamari no Ki (2000-04) (3.2)
Hajime no Ippo (2000-10) (4.8)
Tenchi Muyo GXP (2002-04) (4.3)
Hanada Shounen-shi (2002-10) (3.1)
Air Master (2003-04) (4.4)
Captain Harlock [TV Airing of Endless Odyssey OVA] (2003-10) (3.4)
Gokusen (2004-01) (3.8)
Monster (2004-04) (3.2)
Akagi (2005-10) (2.4)
Ouran High School Host Club (2006-04) (2.1)
Death Note (2006-10) (3.4)
Buzzer Beater (2007-07) (2.5)
Kaiji (2007-10) (3.2)
Real Drive (2008-04) (2.0)
One Outs (2008-10) (2.5)
Souten Kouro (2009-04) (2.6)
Kimi ni Todoke (2009-10) (2.8)
Rainbow (2010-04) (2.2)
Kimi ni Todoke [cut reair] (2010-10) (2.1)
Kimi ni Todoke Season 2 (2011-01) (2.1)
Kaiji Season 2 (2011-04) (2.3)
Chihayafuru (2011-10) (2.4)

Note in particular the period from 2004 to 2011. That’s some serious all-around ass-kicking, a double whammy of ratings that aren’t bad (especially for 12:50 in the morning) and maximal critic-pleasing potential. By all accounts, this timeslot is currently plugged; Chihayafuru’s second season aired at 25:59, and I can’t find anything currently airing in it. But still, phenomenal run. I guess I’m adding timeslots to the list of industry-related things that really ought to be looked into.

Edit: Corrected the title to reflect the actual day of the timeslot.

Fun With Numbers: Scarce Demand for Simulmanga

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This past year, viz media pulled off a first for the non-Japan manga industry. I’m referring to Shonen Jump Alpha, a digital “magazine” offering same-week release of the chapters of some 11 Weekly Shonen Jump manga. It’s pretty cool, and at 26$/year for 48 issues (and a buck per back issue), it’s not a totally unreasonable subscription fee. But that specific business model, one of same-week releases for official translations, is unfortunately not something that’s likely to be transferable to the majority of manga. Especially seinen and josei series with smaller fanbases. If you’ve ever wondered if the manga translation industry will catch up to where the anime industry is now with simulcasts, this article discusses the depressing reality of the situation and why such an outcome is relatively unlikely.

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Fun With Numbers: Anime as Manga Advertisments in 2011 (Part 1: The Solid Baselines)

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Update 2 (July 15, 2014): New, more accurate data is here.

Update (Jul 1, 2014): This post doesn’t measure releases in 2-week totals, which turns out to be a huge deal in many, many cases. I’m currently working on an updated version of both this and the other 2011-2012 manga boost posts. Just be aware of that before citing the data from here regarding any one show.

Some time ago, I published an article looking at how anime adaptations produced in early 2012 affected the sales of their source manga. It was interesting data to take a look at, and it was interesting to see which anime really boosted the manga sales. Long story short, there are cases where a manga really jumps from mid-tier to franchise level (Space Brothers, Kuroko’s Basketball, Inu x Boku SS) soon after the anime airs, and cases where the anime doesn’t have much visible effect.

It was very intriguing to look at, but it wasn’t a sample large enough to draw real definitive conclusions from. So I’ve recently been pulling sales records for manga that had an anime adaptation air in 2011, to get a better idea of how the two media are interrelated. This post contains the first half of that data, specifically the data for which I have specific totals from both before and after the anime first aired, and some observations on that data.

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