I’ve mentioned before how I often I see misconceptions about shojo manga in my group of anime-fan friends. The most common misconception that pops up is that shojo is a one-note genre (rather than a demographic, which it is by definition), but a close second is the assumption that female fans are a small minority among those that follow anime. While that’s somewhat true in Japan, it couldn’t be further from the truth in America. Indeed, female fans may make up the majority of manga buyers in the United States. So why so few shojo anime? I’ve got a take on that.
So yesterday morning, I was reading through the newer articles on ANN, when I spotted one that piqued my interest: a comics ranking with Inu x Boku SS’s ninth volume at the top. I didn’t spit out my coffee*, but that was a fairly surprising result. And this wasn’t getting to the top in a total off-week, either. It sold about 220,000 volumes, more than the next two new volumes on the list (Deadman Wonderland 12 and Blast of Tempest 9) combined. That put it near the top, if not *at* the top, of the manga Square Enix is currently publishing. So I started to wonder; considering this company was publishing Fullmetal Alchemist just a few years ago, isn’t this kind of a notable downgrade? The answer, unearthed after some digging, was several kinds of interesting.
Though nowhere near this interesting