It’s fairly frequent among people who have started to get interested in anime enough to start knowing things about the people who make it find themselves encountering the names of certain directors and studios over and over. Kasai Kenichi excels at college life stories. Hiroshi Nagahama was the bold visionary who directed Mushishi. Perhaps one of the more preeminent studios in that regard are Madhouse and Gonzo, the studios behind Death Note and Gankutsou, respectively. They can flash those series names on “from the studio that brought you” title cards of the trailer for anything else they make, despite the fact that Madhouse made the Marvel anime and Gonzo hasn’t been run by the people who made Gankutsuou since 2008. I’m here to make the case for why Madhouse’s reputation, along with a number of others, may be a bit overblown. It’s not that they’re not making awesome anime, but they are picking source material that gives them a lot of help.
This situation with directors can sometimes be a bit like that of the quarterback in American football; they get too much credit when things go well, and too much blame when things go wrong. In reality, lots of factors beyond the men at the top contribute to an anime’s success. I’m here today to take a look at one in particular; the pre-production choice of high-quality of source material. What follows is a look at anime adaptations of Shogakukan/Kodansha Award-Winning manga, including observations based on both their relative frequency over the years, their strength as a function of which studio makes them, and their performance in the marketplace.
If you know enough anime, it’s pretty easy to play Kevin Bacon and link things arbitrarily. Yugioh 5Ds may be notable only for the “Card Games on Motorcycles” meme, but it’s ridiculously easy to connect (via the creators) to the most notable anime of a different decade. If you’re that much of a geek, anyway.
This column is motivated by a discussion I had two months ago, about whether ARMS, a studio with Queen’s Blade and Hagure Yuusha no Estetica in its recent past, could really pull a good anime out of the Maoyu franchise, even with the writer/director team behind Spice and Wolf helming said show. It was a long, drawn-out debate, and it got me thinking: what names were really most important (in terms of both quality and sales) in predicting how an anime will do? For anime fans without enough time to watch every first episode in a season, it’s certainly an important question. I’ll be attempting to approach the answer to this question by remove my own biases from the equation as much as I can.