Ever since Inu x Boku SS first drew my attention to the subject in June of this year, I’ve been quite interested in the concept of anime in the context of its broader commercial impact. It’s not exactly counter-intuitive to point out that anime doesn’t get made in a vacuum where disk sales, important as they are, are the only thing that determine the success or failure of a project. There are many factors that play into that equation; licensing cash, character goods sales, TV ratings, etc.
But manga sales are particularly interesting for two reasons. First, we can track them fairly easily; animenewsnetwork keeps English-language versions of the weekly Oricon rankings of manga that date back to 2008, so there’s a lot of baseline data that we can compare with newer series. So when Blue Exorcist did Blue Exorcist things…
…it’s pretty obvious where the cause lies. Second, because the increase in sales per volume can potentially be really high (see above chart), it’s sometimes worth it for manga publishers to take a gamble and partially fund an anime adaptation. While such funding isn’t going to pay for most anime by itself, readers of this blog will be aware of the tangible influence of marginal increases in financial stability.
What follows is an analysis of how manga to get an anime adaptation in 2011 fared overall at the marketplace, with a look at when and why publishers chipping in for an adaptation ala Shonen Sunday in 2013 is a good business move in theory (while still hinging, as everything ultimately does, on competent execution).