Fun With Numbers: Anime as Manga Advertisments in 2013

The commercial impact of anime goes well beyond its disk sales. Manga may sell to more people, but anime is extremely visible, airing on TV (albeit often late at night) and propagating around the internet at a very rapid pace. This visibility very often can lead to an increased strength of the franchise in general, propping up sales of print material, figures, and any various other related goods. Sometimes, anyway. 2013 was no exception, and saw a number of manga adaptations have anywhere from minimal to explosive effects on the sales of their source material.

I collected the manga sales history, including thresholds for series which charted sporadically, on this doc, and plotted it below. Note that these sales are not total, but the total number reported in a roughly fixed time period. Comparing sales tail length is a whole other issue, and I’m trying as much as possible to compare like figures.

One important difference from similar breakdowns of 2011/2012 series is that here I’ve opted to use the total sales from a series’ first 2 weeks of release (the highest reported total in that time interval), to attempt to minimize the effects of a bad split in creating artificial variations. It’s still an issue either way, but the difference between 9 and 14 days is a lot less than the difference between 2 and 7 days.

Two important series-specific notes prior to the plots. First, Maoyu is plotted here, in the manga section, because the manga charts more consistently than the light novel did and, more importantly, has available data from both before and after the anime aired (the LN ended just prior to 2013). Second, I can’t parse impact for series that don’t have at least one volume which released after the anime began to air. I thus will not be covering Servant x Service here, though there is data available. I will cover it in an addendum post come September when volume 4 has been out for 2 weeks.

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Fun With Numbers: Perspective on Crunchyroll Manga’s Starting Lineup

I’ve had a bunch of stuff I’d like to write about on the back burner for a while now; Yozakura Quartet’s new OAD-bundled volume selling about 17,000 copies when the maximum cost of the OVA would have been covered by 9000, a return to the issue of sales boosts that manga get from anime, and the slow-but-ongoing attempt to accurately set odds for the sequel of any given anime series. All of those are important questions, and I’ll address them in due time.

But right now, manga giant Kodansha and popular legal stream platform crunchyroll rolled out a bombshell: Crunchyroll Manga. Current to Japan digital releases of 12 manga (headlined by Fairy Tail and Attack on Titan, ones I pegged months ago as potential headliners for a Kodansha USA service) that are fairly big in the U.S, for 5 bucks a month.* This isn’t as big of a deal as some of the other things I’ve observed, but it certainly has the potential to make a big impact. I don’t want to be premature, but the combination of the CR brand and the solid rollout slate (similar to how CR packaged big names in anime when they first decided to go legal) has me optimistic about the prospects of the service.

CRmanga

This is very much a first-response column, looking at the statistical profiles of the rollout and comparing it to Jmanga and Weekly Shonen Jump Alpha, two other big names in digital manga.** How does this compare with other digital rollouts?

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Animetics’ Drunken Vegas-style Summer 2013 Anime Preview

We at Animetics believe that ordinary anime seasonal blog previews are kind of boring. Thus, we made Spring’s preview into a wager-based game. Now, the winner of Spring’s game coolly makes odds for summer while the losers set themselves up for failure while chasing back wine and rum. Unless you’ve been reading us for a while, you’ve never read a preview quite like this. We’re taking mad bets on the Summer 2013 Anime Season, Vegas-style.

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