Fun With Numbers: Anime as Manga Advertisments in 2013

The commercial impact of anime goes well beyond its disk sales. Manga may sell to more people, but anime is extremely visible, airing on TV (albeit often late at night) and propagating around the internet at a very rapid pace. This visibility very often can lead to an increased strength of the franchise in general, propping up sales of print material, figures, and any various other related goods. Sometimes, anyway. 2013 was no exception, and saw a number of manga adaptations have anywhere from minimal to explosive effects on the sales of their source material.

I collected the manga sales history, including thresholds for series which charted sporadically, on this doc, and plotted it below. Note that these sales are not total, but the total number reported in a roughly fixed time period. Comparing sales tail length is a whole other issue, and I’m trying as much as possible to compare like figures.

One important difference from similar breakdowns of 2011/2012 series is that here I’ve opted to use the total sales from a series’ first 2 weeks of release (the highest reported total in that time interval), to attempt to minimize the effects of a bad split in creating artificial variations. It’s still an issue either way, but the difference between 9 and 14 days is a lot less than the difference between 2 and 7 days.

Two important series-specific notes prior to the plots. First, Maoyu is plotted here, in the manga section, because the manga charts more consistently than the light novel did and, more importantly, has available data from both before and after the anime aired (the LN ended just prior to 2013). Second, I can’t parse impact for series that don’t have at least one volume which released after the anime began to air. I thus will not be covering Servant x Service here, though there is data available. I will cover it in an addendum post come September when volume 4 has been out for 2 weeks.

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First Reactions: Arata Kangatari Episode 12 (End) and Quickie Scores (8/10)

This ending wasn’t exactly the stuff of legends, as it packed in a sequel hook and cut things a bit short. Still, it was a microcosm of the show and an enjoyable watch.

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First Reactions: Arata Kangatari Episode 11

“I’m betting the aforementioned stab will cost Kadowaki a lot in the way of mental stability, so his next clash with Arata should be prime-time viewing. Bonus points if he butts in in the middle of a face-off between Arata and Yorunami.”

-Me, 6 days ago

Just wanted to point out that I got a prediction right for once. Added some enjoyment to an episode that was already good for other reasons.

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First Reactions: Arata Kangatari Episode 10

Halfway through this episode, I got the feeling that this was going to be the last semblance of a lull episode in the show before it ran down climax alley. And it did a good job, at both being a lull episode and fooling me into thinking not much else was going to happen in the b-plots. Boy, was eye ever wrong there.

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First Reactions: Arata Kangatari Episode 9

Last week set up for a massive, large-scale confrontation between Arata and Kadowaki as an ostensible climax of the show. However, Arata had just entered an entirely separate hostile territory (the water god’s) at the time, so this confrontation was undoubtedly still several episo-

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That was quick

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First Reactions: Arata Kangatari Episode 8

If I were a fantasy villain and my opponent was a Japanese teenager wielding a sword literally destined to conquer all and unite the world, I’d really just give up and retire to a beach to sip pina coladas while I still had assets to leverage into a nice beach house. But professionals have their pride, and they’ve at least got to put on a show before going down in flames. Too, their plan at least involves an equally legendary sword and a man determined to do his job.

Not to say you would guess that was what the episode was about from the first fifteen minutes. Instead, we got the Japan-side episode I’ve been waiting for since the show started. And a double helping of wayward sons getting slapped by their parents.

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First Reactions: Arata Kangatari Episode 7

After a table tennis-induced hiatus, it’s finally time for Arata Kangatari to get back to business. Did it use that extra week effectively and keep up with the hot streak it ignited in episode 6? Would the momentum in otherworldly politics carry over to the school life part of the show?

Arata-7-1

Gonna go with yes

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Introducing Unnecessary Terminology: Pacing and Energy Level

Arata Kangatari’s 7th episode was delayed this week thanks to a pan-Asian Table Tennis tournament, so I was going to write a post celebrating rapid-fire tennis comedy Teekyu. But a certain phrase kept popping up in that post, so I thought I’d address that first. And really, I’ve tossed around the terms “fast pacing” and “high energy” a whole awful lot over the past couple of months. I think it’s only fair I define both terms, since I’ll be using them a lot in the months to come.

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First Reactions: Arata Kangatari Episode 6

Not only are some of the villains now good guys, and not only are the real villains better established, but this shift in circumstances was shown via their actions (rather than pseudoexciting revelationary monologue), and we even got some decent fight scenes to go with it all. Now *that* was a halfway climax!

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First Reactions: Arata Kangatari Episode 5

The decision to add complexity to a character is a tricky one; there are as many ways to do it wrong and make a character flat as there are to do it right and make a character deeper. Arata Kangatari made some missteps this week, but is moving forward regardless.

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