Fun With Numbers: Correlation Coefficients for Manga Sales Boosts and the Kickstarter Analogy

Let’s say, for the sake of argument, you’re a fan of Attack on Titan. You watched the entire show as it aired and can’t wait for more of it. What if, tomorrow, a Kickstarter went up for a 12-episode second season of the show. How much, without knowing the reward tiers, would you give? $1? $10? $20? $50? $100 (like the U.S. disks for season 1 as a whole will likely cost)?

I’d imagine that, depending on just how much they enjoyed AoT, most people would answer with a number within their price range. Given the popularity of the show, such a project would be a fairly safe bet to break the current record for animation projects on the site (currently Bee and Puppycat’s $872,133).

But let’s make a key change to this project. Let’s suppose that, instead of a give-what-you-can model of pricing, this hypothetical Kickstarter only allowed pledges at or above $500 level. Even for a series with a lot of enthusiastic fans, I’m willing to bet that turns some of them off. Even if that $500 level includes a meet-and-greet with the anime’s entire cast and signed copy of volume 1 of the manga, that’s just more than what many people are willing (or able) to pay. And that is the crux of the matter when it comes to discussing who buys anime.

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First Reactions: Arpeggio of Blue Steel 12 (End) and Quickie Scores (9/10)

Before this episode I was perfectly willing to stick the show with an 8 or a 9 for an effective variation of comedy and combat that had a first gear that it wasn’t always in. Thankfully, this was one of those episodes that took the decision well and fully out of my hands. While the structure of the climax smacked very heavily of an anime-original story, the spectacle dial was cranked up to the highest level and we ended up with action scene after action scene that probably would have broken the show’s budget had it been a non-3D anime.*

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First Reactions: Samurai Flamenco Episode 11

It seems like a bit of a truism to say that SF has changed significantly since the beginning of the show. While it’s true that the show has upped the ante in a number of ways since the main duo defenestrated a gorilla, the change in the core of the show has been a little more delayed and tougher to identify. Before the obvious change, and even immediately after, the show was weird in a quirky kind of realistic downbeat humor. Then things got serious with King Torture, but now that that’s past, the show doesn’t seem to be going back to that kind of small-things approach. Instead, we got Red Axe in full costume and a helicopter tapping Masayoshi to lead a fight against alien spore warriors apparently created by a combination of alien spores and Sketch Turner.

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Lists Are Fun To Make: Clutch BGM of 2013

I haven’t been writing much on it lately, but I’m a firm believer on the power of a soundtrack (and good sound direction) to either give a show the last little push it needs to get to 10/10 quality or kneecap a show that could’ve been a contender. With that in mind, here are 10 tracks from 10 different 2013 anime I thought turned particular scenes into memorable standouts.

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First Reactions: Kyoukai no Kanata Episode 12 (End) and Quickie Scores (6/10)

I suppose I could wait until dishing on the episode itself to call this show a disappointment, but that is what it is. The shoddy serious plot handicapped a fun cast and a skilled director, and ultimately had no implications on how the story ended. There was a lot of pain and suffering to return to a status quo that would have totally still been maintained without said pain and suffering. Effectively, the whole of the nonsense that the people nominally trying to prevent a disaster caused resulted in the titular youmu being sealed (perfectly safely) right back inside of Akihito.And that wasn’t even the most bald-faced part of the script. The straight-up ass pull to revive Mirai at the end was considerably. In these past 3 episodes, she’s been dead, not really dead, dead again, and not really dead again. And that final example happened for no reason in the context of the story, beyond the meta one that the main heroine needs to be alive to bait people for a sequel hook.

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First Reactions: Arpeggio of Blue Steel Episode 11

If it hasn’t been abundantly clear, I love the way this show just faces 12 o’clock down a straight line and does what it wants with supreme gusto. Lining up 22 frickin’ battleships in a row and sweeping them like bowling pins with a combination of Space Battleship Yamato’s wave motion gun and Initial D’s inertial drift was an excellent way to start the episode off. And that testosterone-pumping curbstomp was followed by a hilarious exchange; the two-second fade to a sad ditty when Takao was mentioned only for her to show up and point out she wasn’t dead was a great way to get mileage out of last week’s overly melodramatic sacrifice scene.*

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Fun With Numbers: Thoughts On the Tamako Market Movie

Correction: Blood-C had a lower average (1577) than any of the series mentioned below, though its movie was announced in advance of the TV show.

So Tamako Market is getting a movie, and fairly soon (this April), at that. I’m nothing but excited at this news; of the shows that aired last winter, Tamako Market was probably my favorite. It had a colorful cast, a very nice soundtrack, and an adorably chubby, pompous bird. But the fact that it’s getting a continuation is a bit striking, in light of recent history.

The final average for Tamako Market’s per volume sales clocked in at about 3624, above the 3000 pvs benchmark but considerably below the sales levels of other franchises that got movies while averaging TV ratings of less than 3% (i.e. excluding Pretty Cure, One Piece/battle series in general, and Lupin III). From 2005-2012, the next lowest-selling series to get movies were Bodacious Space Pirates (7337), Hanasaku Iroha (8576), and Star Driver (9075). All the others sold in excess of 10,000 copies per volume. That’s a pretty huge gap – the next-lowest series in that group sold roughly twice as much!

So why is it getting a movie? I can think of at least two plausible explanations:

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Fun With Numbers: Guesstimating the Break Even Point of English Dubs

If you’re familiar with the Japanese anime sales figures I sometimes look at, you may be aware of something called the break-even point, a rule-of-thumb figure that sets a general line between profit and loss for a given show at 3000 disks sold per volume. (The math is fairly elementary. At 10 million yen per episode, 12 episodes cost ~120 million yen. Selling 3000 copies of 6 disks at 7000 yen per disk nets a gross profit of 126 million yen. While that number varies depending on things like show budget, alternative income sources, and how many episodes are packed into a volume, it’s good to have a rough number in mind because it sets a scale for what constitutes success and failure for a show. But what does that number look like for the U.S., and what does that say about the comparative purchasing power of western fans in general?

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First Reactions: Samurai Flamenco Episode 10

This show seems to be getting returns on everything. Way back in episode 4 when Mari was introduced, it seemed like her too-aggressive side was ultimately going to be used for comical purposes, and would ultimately end up being the umpteenth example of the stereotypical angry, overaggressive girl. That characterization choice, while irritating at the time, yielded huge dividends this week, as King Torture took only a few minutes to shred Mari’s heroic resolve to pieces.Flamenco-10-1

It was a scene every bit as creepy as the picture implies

In an episode where Goto was driving a jeep off a cliff into a missile, KT was swapping his hand for a chainsaw, and Masayoshi humbled up a bit after understanding how much he needed people’s support (though that element could have been played for better development if they had really tried), what I really can’t get over is how much I like that scene with Moe and the pliers. Because of how deep-cutting KT’s words and actions were to Mari, and because of the quiet strength supposedly shallow Moe showed while her finger was getting the steam press. One of the nice things about scenes like this is that they can reveal hidden depths to characters you didn’t think had them. More so than any other part of the continuation (including Masayoshi’s unmasking), I want to hear the next conversation those two have.

First Reactions: Kyoukai no Kanata Episode 11

From the beginning, Kyoukai no Kanata reminded me of a mid-major series; the type of show laced with explosive potential and nuclear flaws for which execution makes the difference between all-time and forgettable. There are many of these types of shows, though comparatively few that I’ve followed this season.* And while they might not always end up being entertaining to watch, they’re always very enlightening to discuss, because they’re the easiest case studies for the difference execution can make for the same core set of ideas. This show fits that paradigm to a T; it has a very definite set of strengths and weaknesses, and does not understand what they are. An episode that stuffed in some questionable presentation choices with very genuine moments from the main cast served to underscore that core issue.

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